Do’s and Don’ts of Bulk SMS Marketing

Bulk SMS marketing is a great option for businesses looking to effectively engage with their consumers or audience in a quick, easy, and affordable manner. In digital generation, the most common and commonly used tool is Bulk SMS Marketing, which is rising in popularity within the business.

SMS Service is the most effective way to contact and personally communicate with your consumers. Customers are also getting more devoted to and trusting of text messaging or SMS for businesses or brands.

Bulk SMS marketing with your target audience is better than SMS marketing with non-target audiences. Text messages have a high open rate; in a recent survey, it has been close to 98%.

There is a specific way of using these types of SMS services because incorrectly can harm your business! Let’s explore some do's and don'ts of Bulk SMS marketing.

5 Do's

1. Keep Your SMS Content Short: Small messages are always convenient for users as sometimes it's irritating to read lengthy information. So there is a possibility that customers just ignore that. Your message will be more credible and simpler for clients to read if you keep it to a maximum of 4-5 lines or 14–15 words.

2. Call-To-Action: SMS is restricted to 160 characters. It is the best Bulk SMS strategy for effective text messaging and text marketing.

Include a number of links, including the following: "Buy Now," "Sign Up," "Go To Our Website," and "Contact Us caption with button." Use questions like Which, What, How, Why, Whose, etc. when sending messages. Use expressions like these: Since it is likely that if you ask your clients a question, they will answer to the same message. Therefore, the greatest strategy for putting things into conversion mode is to ask questions.

3. Attention Grabber: Start your SMS marketing campaign with something eye-catching. Create SMS messages that will help you grab your receivers' attention. You might capitalize words that are attention-grabbing and intensely focused on the particular services, for instance.

Use strong language to draw in additional customers, such as discounts, deals, and unique offerings that you can capitalize upon.

4. VIP Feeling: By creating personalized SMS messages, you can give your customers the feeling that they are VIPs because they are getting special deals and offers. People will respond or contact you if you give them this type of information and ask for more information about your goods and services.

5. Timing: Timing is very important in SMS marketing due to how personal SMS is. Attempt to communicate with them at a time when they are most likely to see your messages. So that customers can read it, divide your target data into time-based pieces.

5 Don’ts

1. Don’t Forget to Identification: Make sure your subscribers are aware of who is messaging them because brand recognition depends on this. Your messaging will become immediately interesting and pertinent once you establish a relationship with your audience.

2. Avoid using acronyms or slang words when texting: Bulk SMS marketing communication must maintain a certain level of professionalism. The reputation of your brand can be badly impacted by unprofessional language. If your receiver is clueless about what you are talking about, they will end up ignoring your message.

3. Millions of SMSs: Timing is vital, but frequency is also essential. Never send texts only to claim that you are sending them. If you don't have anything relevant to add, just keep silent.

4. Don't Sell: Always remember that never try to sell anything. Right now, we are providing this kind of bargain; all you have to do is leave a comment regarding the service.If you're trying to sell them something, they won't reply to your message 90% of the time.

5. Simple SMS: Ensure that your message is clear and simple for them to understand. If you utilize shortcuts in your communication, it would be quite challenging for your audience to understand you. It will be possible for you to achieve your goal with the support of clear and engaging communications.

In conclusion, Bulk SMS marketing, if used correctly, can be an effective way to engage with customers and boost brand awareness. Shree Tripada, with its 12+ years of experience, can help you create a successful SMS marketing campaign that adheres to the aforementioned do's and don'ts. Remember, always keep your messages concise, include a call to action, make them attention-grabbing, personalize them to give a VIP feeling, and send them at the right time. Avoid using jargon or slang, sending too many messages, and forgetting to identify your brand. Get in touch with us today to start your bulk sms marketing campaign.